How to design “digital nudges”

[slideshare id=43348029&w=476&h=400&sc=no] With one of my clients I experimented with ideas from the 2008 book by Richard H. Thaler and Cass R. Sunstein "Nudge". My client was a B2B company active in internet radio technology and selling its product mostly through its website as SaaS. Their challenges were many, including the...