This deck explains how a business integration approach can be applied in the era of digital transformation. Twenty years ago I used to apply the same approach in business re-engineering, with clients in several industries who wanted to automate their processes. At that time the challenge was to increase productivity by linking together information that existed in several “information silos” of a business (e.g. accounts, logistics, factory shop-floor, etc.). Nowadays, in the age of digital media. mobile, embedded intelligence and social networks, the challenge is of a different kind: reinventing customer experience, redesigning operations and, ultimately, reinventing the business model. In my deck I argue that the same methodology – i.e. strategy-technology-processes-people – can be applied.